🔗 Share this article

The platform is rolling out a fresh option that allows them to lessen the quantity of AI-created content appearing in their streams. This initiative comes as the company revealed that it now features in excess of 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is in a pilot phase over the following weeks before a full-scale release. This development coincides with a surge in AI content, fueled by recent AI video creators.

AI Proliferation Online

It has been noted that almost 10% of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A considerable share of this content is deemed “AI slop”, a phrase for substandard, factory-style content that is often illogical or dreamlike.

Based on user feedback that numerous viewers enjoy content produced via AI tools, from computer-generated images to science explainers, and we aim to provide users the ability to adjust the amount of that, according to their own preferences,” stated a platform representative.

AI on the Platform

The platform announced that there are currently over a billion videos on its service labeled as artificially created. Collectively, more than 100 mn videos are added to the platform every day, making clips made by AI a minor percentage of its total content library.

Customizing Your Feed

Members will be capable of limit or boost the level of artificial media they view by accessing the “manage topic” feature in the platform and picking AI-made media. Other topics that are already be adjusted under the tool include politics, clothing, cosmetics, and choreography.

Platform Guidelines

Its rules mandate content makers to identify lifelike artificially created content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be removed under its terms of service.

In addition, the service will henceforth attach an AI-generated tag to content produced via its built-in AI features, or detected by an cross-platform project for identifying artificial media. This measure is aimed to stop users from trying to bypass the tagging system.

Educational Initiatives

The company is also introducing a $2 million educational fund for experts and institutions to create informative material about ethical AI use. This project will benefit educational bodies dedicated to educating computer science.

Content Safety Approach

The video-sharing app has supported its content review process, following debate over proposals to lay off hundreds of safety staff in the UK. TikTok is expected to reduce hundreds of positions in its user protection team in its British office, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.

A company official explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most graphic content before it is viewed by humans. TikTok announced a notable drop in disturbing and violent content seen by content reviewers over the previous year due to reliance on its AI tools.

We believe it is crucial to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”