The Gaming Giant Recruits Popular Battle Royale Developer to Boost Challenged Action Game Ambitious Title

The renowned publisher has welcomed a seasoned producer from the creators of Apex Legends to lead the development team at 31st Union, which is currently crafting the upcoming third-person roguelike extraction-shooter known as this innovative game.

Leadership Transition Follows Mixed Response

Brinkman takes on the leadership position at 31st Union following the exit of previous head the ex-Sledgehammer Games executive, who was removed from his post due to the game's underwhelming initial reveal last fall.

On Wednesday, the company's top executive a key figure updated team members about this decision through an internal memo, which highlighted that early feedback sessions had shown the need for a distinct game identity.

Ismailer noted that the developers is now refining Project Ethos with a revised vision, aiming to satisfy player expectations.

Trend of Key Recruitment

The news mirrors a similar move taken by 2K Games in the summer, when they recruited an industry veteran from the Diablo team to assist with the beloved franchise development group.

Here is the complete content from the president's announcement:

Team—

I know you all just wrapped up your meeting - I trust you’re as thrilled as I am with the good news. Previously I sent you all a update, I stated the following: “I am confident in this group. You all are some of the most motivated and talented developers we have had the pleasure to collaborate with - and we’re looking forward for that partnership to persist.”

Given your hard work and adaptability, particularly over the past twelve months, you continue to prove that.

The gamer responses from last fall’s Project ETHOS testing phase was informative. It confirmed the potential of a action-packed game but made clear we still had work to do. It highlighted the necessity for a more distinct vision.

It’s been inspiring to see how far you’ve advanced. You embraced the input to heart and reimagined the title with a renewed vision - one that’s positioned to fulfill its potential to our players.

The belief in Project ETHOS strengthens every day. To advance the remarkable development you’ve made, I’m excited to introduce Ben Brinkman as the incoming Director of the team. Following some time of talks, Ben starts with us on Monday, October 20.

His management and expertise in the competitive gaming genre is extensive, having spent the recent years producing and managing some of the most well-known titles in gaming, including the acclaimed shooter, and most recently, the battle royale hit.

Please join me in greeting Ben in the coming days. We are all eager to continue observing the evolution of Project ETHOS in the time to come.

David

Background of the Incoming Leader

The appointee presently holds the position of executive producer and production lead at the renowned studio for Apex Legends. Brinkman previously was employed at Treyarch and Activision in diverse development positions on the iconic franchise series, and, prior to that, had assignments at other industry leaders.

Title Details and Vision

Project Ethos was revealed in last year alongside a community playtest. Initially, the developers portrayed the title as a "no-cost, third-person perspective roguelike hero shooter and an thrilling step forward on the style."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to suit your personal playstyle," the game's pitch explains. "Face the opponents with unique powers, stakes, and obstacles that change every session. Will you leave securely with your valuable rewards? Alternatively take a risk, risk it all, and trust your squad can earn top ranking? The choice is yours."

The game lacks an official launch window or supported systems, but players can anticipate additional details as production progresses.

Alan Jordan
Alan Jordan

A tech strategist with over a decade of experience in digital transformation and AI-driven solutions, passionate about simplifying complex tech concepts.